![]() The near-instant enthusiasm for Squid Game is all the more impressive because the series isn’t based on any preexisting intellectual property. ➽ And yes, of course, the memes have arrived. 2 on the site’s ranking of the world’s most popular TV shows, ahead of Ted Lasso but just behind Sex Education. The amateur critics over at IMDb have also weighed in, pushing the show to No. press - sending them only to outlets that requested them, a rep for the platform says - Squid Game is now slowly building a base of positive reviews, per aggregators Metacritic and Rotten Tomatoes. ➽ Although Netflix didn’t widely distribute advance sceeeners of the show to the U.S. ➽ Squid Game has also broken through with audiences more quickly than some other recent Netflix hits, according to Parrot, soaring to the top of the company’s global-demand index faster than Money Heist’s third season or the debut of U.K. series per Parrot, generating about 33 times the demand of a typical show here, and second only to consistent chart-topper Stranger Things among all Netflix originals. It’s gaining traction in the U.S., though not quite as rapidly as elsewhere: On Monday, the day before Sarandos made his comments, Squid Game was the 18th most in-demand U.S. ➽ Parrot Analytics, whose “ demand index” quantifies content popularity by looking at everything from online buzz and Google searches to the frequency of illegal downloads, this week called Squid Game “a word-of-mouth global sensation” and noted that, as of Sunday, the series is now the most in-demand show in the world, with 79 times as much audience interest as the average title. That said, there is ample evidence beyond the streamer’s own spin to suggest Squid Game - in which a group of financially challenged people hoping to win millions end up in a Hunger Games–style competition for survival - really is turning into a legit pop-culture sensation and attracting a large worldwide audience. Just how big is it? Netflix co-CEO Ted Sarandos went on record this week predicting that writer-director Hwang Dong-hyuk’s creation might soon dethrone Bridgerton and The Witcher as the platform’s most sampled original-series launch ever.Īs always, when you’re trying to quantify streaming audiences, it’s important to keep in mind that Netflix’s claims about the popularity of any of its titles aren’t independently verified and, for a dozen different reasons, should not be compared to more established measurements such as Nielsen ratings. 1 show on the streamer’s popularity charts in 90 countries, including the United States. But those triumphs are starting to pale next to the emerging success of Squid Game, a hugely addictive dystopian drama from South Korea that, barely two weeks after its premiere, has become a massive social-media phenom - and the No. Netflix’s ability to turn non-English-language shows into worldwide hits is nothing new, with series such as Narcos, Dark, La Casa de Papel (Money Heist), and Elite all breaking out in big ways over the past five years. This story also ran in Buffering, Vulture’s newsletter about the streaming industry. ![]() Photo-Illustration: Vulture Photo by Netflix “We always knew it was going to be a signature title for Korea, but there’s no way to have anticipated it would be this big.”
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